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Case Studies

Website project examples.
Scope, design, and SEO work.

Review the project context, website requirements, and work included in each example.

Transparency note: Several entries are representative scenarios, not client engagements or measured business results. Prism Writing is shown as a named project.

NARRATIVE ARC STANDARD

Every case study follows the same decision path.

Context → Website needs → Design decisions → Build scope → SEO and handoff. The examples describe website work, not promised business or search outcomes.

Featured Website

Featured project: website design and SEO

  1. Context
  2. Website Needs
  3. Content
  4. Build
  5. SEO & Handoff
Professional ServicesTucson, AZProfessional Tier

Prism Writing

Prism Writing - new site
PRISM WRITING
HomeAboutServicesContact
Welcome to Our Website!
Call us today! (555) 123-4567
Outdated layout, generic copy, and no clear call to action or trust signals.
IMG
IMG
IMG
★ SPECIAL OFFER ★ Call Now!
Powered by Wix
Before
After
Problem

Outdated WordPress site with slow load times, no clear service structure, and poor SEO.

Solution

Clean, brand-aligned site with service pages, portfolio showcase, quote request flow, content strategy hub, and full SEO.

Project Examples

Website examples and build scope

Context: Representative scenario for a local flooring business that needs a first website.

Messaging Decision: Present services and service areas in clear, bilingual page sections.

Execution: Outlined bilingual service pages, a quote calculator, and local SEO setup.

Website scope: Bilingual site with quote calculator, WhatsApp, hero carousel.

Summit Surface Co

Summit Surface Co - new site
REPRESENTATIVE SCENARIO
HomeAboutServicesContact
Welcome to Our Website!
Call us today! (555) 123-4567
Outdated layout, generic copy, and no clear call to action or trust signals.
IMG
IMG
IMG
★ SPECIAL OFFER ★ Call Now!
Powered by Wix
Before
After
Problem

The business needs a place to explain services, service areas, and quote requests.

Solution

Bilingual site with quote calculator, WhatsApp, hero carousel.

Context: Representative scenario for an independent artist who currently uses social profiles.

Messaging Decision: Organize the site around music, events, a media kit, and booking details.

Execution: Planned an artist portfolio, event calendar, media kit, and on-page SEO.

Website scope: Artist portfolio with embedded video backgrounds, event calendar, music player, and social media integration.

Nightwave Artist Kit

Nightwave Artist Kit - new site
REPRESENTATIVE SCENARIO
HomeAboutServicesContact
Welcome to Our Website!
Call us today! (555) 123-4567
Outdated layout, generic copy, and no clear call to action or trust signals.
IMG
IMG
IMG
★ SPECIAL OFFER ★ Call Now!
Powered by Wix
Before
After
Problem

Event planners need a single place to review music, media, and booking information.

Solution

Artist portfolio with embedded video backgrounds, event calendar, music player, and social media integration.

Context: Representative scenario for a neighborhood coffee business.

Messaging Decision: Make practical visit information easy to scan on mobile.

Execution: Planned a digital menu, event pages, gallery, hours, and local SEO setup.

Website scope: Warm, inviting cafe site with digital menu, events page, gallery, hours widget, and SEO.

Harbor Roast Coffee

Harbor Roast Coffee - new site
REPRESENTATIVE SCENARIO
HomeAboutServicesContact
Welcome to Our Website!
Call us today! (555) 123-4567
Outdated layout, generic copy, and no clear call to action or trust signals.
IMG
IMG
IMG
★ SPECIAL OFFER ★ Call Now!
Powered by Wix
Before
After
Problem

Customers need the menu, hours, location, and event details in one place.

Solution

Warm, inviting cafe site with digital menu, events page, gallery, hours widget, and SEO.

Context: Representative scenario for an auto-detailing business with multiple service packages.

Messaging Decision: Present service packages, project photos, and booking details in a consistent structure.

Execution: Outlined package pages, a before-and-after gallery, booking flow, and local SEO setup.

Website scope: Custom auto-detailing site with service pages, project gallery, and booking flow.

Auto Detailing Custom Build

Auto Detailing Custom Build - new site
REPRESENTATIVE SCENARIO
HomeAboutServicesContact
Welcome to Our Website!
Call us today! (555) 123-4567
Outdated layout, generic copy, and no clear call to action or trust signals.
IMG
IMG
IMG
★ SPECIAL OFFER ★ Call Now!
Powered by Wix
Before
After
Problem

Visitors need to compare packages, review service details, and find booking information.

Solution

Custom auto-detailing site with service pages, project gallery, and booking flow.

Context: Representative scenario for a premium auto-detailing brand.

Messaging Decision: Use a distinct visual system and make package differences easy to compare.

Execution: Designed service tiers, a project gallery, booking flow, and local SEO setup.

Website scope: Dark luxury aesthetic with service tiers, booking flow, before/after showcase, and local SEO.

Speakeasy Auto Salon

🔥
New Build
REPRESENTATIVE SCENARIO
HomeAboutServicesContact
Welcome to Our Website!
Call us today! (555) 123-4567
Outdated layout, generic copy, and no clear call to action or trust signals.
IMG
IMG
IMG
★ SPECIAL OFFER ★ Call Now!
Powered by Wix
Before
After
Problem

The site needs to present service tiers, project examples, and booking details.

Solution

Dark luxury aesthetic with service tiers, booking flow, before/after showcase, and local SEO.

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